MKTG Principal: 5 Benefits of Explainer Video

5 Benefits of telling your story with explainer video

1. Increase Conversion Rate

According to Internet Retailer, up to 85% of people are more likely to buy a product if they first saw an explainer video. Adding an explainer video to your homepage can increase conversion rates by 64%!

2. Better Google Results

Websites with video are 50 times more likely to be ranked on Google's first page. What do you think people will click on first: the text link or the ever-inviting video thumbnail? That's right. The thumbnail! In fact, your video is 41% more likely to get clicked than a text listing. Now that you're on the front page of Google, more people will watch your video and be totally impressed by your product. You earn money. Sales are good.

3. Your Perfect Pitch Every Time

There's nothing worse than not knowing how to tell people what you do in a way that they get it immediately. An explainer video helps you give your perfect pitch all over the world at any time of the day. You don't even have to be there! Your video is your perfect company story that you can use in pitches, on your website, email marketing and more.

4. Easily Shareable

Now that you've got your perfect pitch, you can easily share your story with the world. 70% of internet users are watching online video, so go ahead and captivate them with your awesome business! It's now way easier to share because you have a video you can upload to YouTube, Vimeo and more, that can easily be sent to anyone and viewed by thousands, and if you really strike internet gold, millions. You can also bring it with you to meetings, conferences and more. You'll never have to worry about messing up your pitch again.

5. ROI

Take advantage and watch a small spend turn into a great, gigantic return. Dropbox spent $50,000 to tell their story through an explainer video. It resulted in 5 million new customers and over $24M in revenue. What will your success story be?

Have a look at our Explainer video below.